Amazon A+ Content Image Sizes That Actually Work

Your main listing image has one job: get the click. It sits under Amazon's white-background rule and fights a screen full of near-identical thumbnails. A+ Content works differently: by the time a shopper scrolls that far they have clicked and are half convinced, looking for a reason to stop comparing and buy.

That changes how you shoot and edit. A+ modules carry colour, context and copy baked into the artwork, at fixed pixel dimensions Amazon will not reflow for you. A+ Content costs nothing to publish, but Amazon opens it only to Professional sellers approved as brand owners through Brand Registry, plus emerging brands in managed programmes like Launchpad and Amazon Exclusives. Once you are in, the real barrier is having the right images in the right shapes.

What A+ modules actually are

A+ Content is a stack of pre-built layout blocks in Seller Central's A+ Content Manager: a wide banner, a text-and-image split, a row of small squares, a comparison chart. You fill the slots; you cannot move them.

So the brief is knowable before you shoot. Pick modules first, write down every image slot and its pixel size, then produce to that list. Do it the other way round and you end up cramming a tall 4:5 photo into a 970 x 300 banner. Modules take JPEG, PNG, BMP or static GIF up to 2 MB per image, though only JPEG and PNG are worth using. WebP is not on the list.

Which module needs which shape

The common slots, by how much room you get:

• Standard image header with text — 970 x 600 px, the full page width at the greatest height you get.
• Standard image with light or dark text overlay — 970 x 300 px. Just as wide, a third as tall: a letterbox band, so the product sits off-centre or the text has nowhere to live.
• Standard single left image, single right image, single image with specs detail and three images and text — 300 x 300 px per cell. Standard single image and sidebar wants two assets: 300 x 400 px for the main slot and 350 x 175 px for the sidebar, both required.
• Standard four images and text — 200 x 200 px per cell on Amazon's own template sheet, not the 220 that circulates elsewhere. The separate four images / text quadrant module drops to 135 x 135 px.
• Standard comparison chart — 150 x 300 px per column, up to six products. Portrait, not square, and the one people get wrong.

Design to the module's exact aspect ratio. For type and cutout edges that stay crisp on phone screens, build at 2x the listed size and export down, inside the 2 MB ceiling. Never upload something smaller and let Amazon stretch it.

Lifestyle plus cutout, in the same stack

The pattern that works is alternation. The wide 970 px modules carry lifestyle: the product on a workbench, worn, used, in real light. The small square and portrait slots carry clean cutouts, one angle per cell, at consistent scale.

Legibility is why: a busy lifestyle photo shrunk into a 135 px square is a smudge, while a cutout on flat colour reads instantly and six in a row read as a system.

That means separating the product from its shoot background. Drop the photo into remover.bg and set the cutout on the flat colour the module calls for — a solid colour, a custom colour or your own photo behind the subject, with a realistic shadow so nothing looks pasted on. If your product involves hair, fur or fine mesh, check the edges at 100% first. Our transparent PNG guide covers when you need the alpha channel; shadow placement is mostly angle and softness.

Text that survives the phone

Amazon's own guidance pushes you to design mobile-first. On a phone the stack collapses to one column, every image narrows, and baked-in text shrinks with it. Assume phone unless Seller Central's traffic split says otherwise.

• Keep it short: five to seven words a line, not a paragraph.
• Set it large: if it looks oversized on your monitor, it is right on a phone.
• High contrast against what sits behind it, clear of the edges.
• Use the mobile preview in A+ Content Manager before submitting.

Amazon's guidelines rule out plenty inside the artwork, not just the caption fields: pricing and promotional language, contact details and web addresses, shipping, warranty and returns wording, customer quotes, and unsubstantiated superlatives like "#1" or "best-selling". Read the current A+ Content Guidelines before you submit.

File weight and batching

Two megabytes sounds generous until you export a 970 x 600 PNG of a photographic scene. Send photographic art as JPEG at quality 80 to 90; send hard cutouts, crisp type and logos as PNG. Across dozens of ASINs this becomes its own job: bulk runs go through the background removal API, not the web editor.

Before you publish

Every slot at its exact pixel size. JPEG or PNG under 2 MB. Mobile preview checked. No prices or unsupported claims in the artwork. Then confirm your main image still meets the white-background rule, which A+ approval does not exempt; the Amazon product image rules guide covers that.

The reuse is the payoff. One properly cut product image, dropped onto a few backgrounds in your layout tool, fills a comparison chart, a four-image row and a feature grid with no second shoot.